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All too often AV companies know well how to sell a product but not how to use it or what it's proper use might be or even how to install it properly.

As a result of slick overpaid salesmen and under qualified, underpaid installers, many AV install companies have both willingly and unwittingly put their clients into systems that are simply a bad match. Often their salesmen have no practical experience at operating professional sound, lighting or video systems. Their decisions are often driven by manufacturer incentives and company commissions. At the Group we have no salesmen, and never will. We have professional sound engineers and lighting designers who will custom build and install a system that meets your needs. We choose product based on performance. We pay special attention to practical application, meaning we look at every design from a user's point of view. We take into consideration the circumstances of the purchaser and the needs of the audience. Like concert production, proper design and install requires a delicate balance between the needs of the audience, the client and the facility. The Group is unique because of our comprehensive understanding of live reinforcement. When designing a sound, lighting or video system, we design it to work under the most taxing circumstances using only equipment we know can be trusted to get the job done. The Group utilizes the best in computer software (wysiwyg, Smaart, EASE and AutoCad) and our Lead Designer is a member of the Audio Engineering Society and the Acoustical Society of America, and holds advanced degrees in Physics and Mathematics.

Whether you choose The Group as the primary vendor for your upcoming project or not, you can hire our organization to design your system from a user's perspective. Many of our clients have found our expertise to be particularly valuable simply to determine if the system being purchased is right for the specific application, no matter the vendor. In the end, nobody knows more about sound, lighting and video systems than the professionals who rely on these systems to make the show. Perhaps you aren't doing concerts with your sound system, but whom better to seek advice from than the guys who are? Contact The Group to discuss your next system or system upgrade.

Contact The Group to discuss your next system or system upgrade.  

 

 
 
The Group LLC 477 Chicago Drive, Suite 103. Holland, MI 49423 phone 616-335-2733 / fax 517-338-0724